Important Questions to Ask A Potential Marketing Agency
If you have been in the market looking for the right marketing agency for your needs, it is highly likely you have encountered these service providers in their hundreds. What is more interesting is the fact that more and more marketing agencies are being established by the day. What this means is that for anyone looking for the right marketing agency for their needs, it can be a daunting task choosing the best among all these.
What is known for sure is the fact that unless you have a good service provider, you may never live to realize the full potential of your business? Besides, you want to have strategic marketing solutions that will give you that competitive edge over your competitors. Here are some important questions to ask a potential marketing agency of choice before you sign on that dotted line for a contract. Click for more info now!
Who will work on my account?
The answer to this question depends on the nature of your project and how the agency functions. There are agencies with some hierarchical structure such that the client is given one point of contact. This hierarchical process structure is definitely very convenient for the agency but is not always ideal for the customer especially when there are large aspects of the project to be handled. The best approach would be to get assigned to senior people that will be handling the different aspects of your project so you can get firsthand information on how your marketing campaigns are performing.
How will I be billed?
This is yet another question whose answer is varied based on a couple of factors. A marketing project can take anywhere between twenty minutes to sometimes even three months depending on the size and complexity of the project. Of course, such long-term projects cannot be billed by the hour. It is important to note that different skill sets will attract different rates. The best is to have the marketing agency propose a billing cycle commensurate to the amount of work involved in the project at hand. Read more about marketing agency now.
Which marketing approach do you use?
There are two broad types of marketing - marketing to educate and marketing to sell. The names are self-explanatory here, but you shouldn't assume your marketing agency is doing one over the other. The best approach here is to ask their mode of operation, knowing if they market to educate the customer or their intention is to sell. Of course, different situations apply to the different types of marketing; so be sure to understand your marketing needs.